Chinese electric cars on the move
On April 15, 2015, the 117th China Import and Export Fair (Canton Fair) was held in the Guangzhou Import and Export Fair Complex. This comprehensive international trade event has a history of 58 years. It is a big stage for China's current "contending for wonder and beauty", and there are many electric car manufacturers among them. At the Canton Fair, we were pleasantly surprised to find that the willingness and attempts of electric vehicle companies to export foreign trade are increasing. This is undoubtedly a good signal for the electric vehicle industry that has been stuck in the sluggish growth of 2014.
my country's electric bicycle industry has developed to a state of gradual saturation. Overcapacity and oversupply will be the normal state of the electric bicycle industry in the future. As of today, there are more than 150 million electric vehicles on the roads in China, and about 80% of domestic electric vehicles are sold domestically. This shows that the expansion of foreign markets has great potential and necessity, and it is one of the main strategic goals of future enterprise development. Nowadays, among the many manufacturers in the country, there has been gradually a situation of inability to continue, and there are already companies in the industry that withdraw from the market and seek another development. Among the remaining manufacturers who are still suffering, some have embarked on a melee mode of low-price vicious competition, which is tantamount to drinking poison to quench thirst, which is not conducive to the overall development of the electric bicycle industry. So, how to break this predicament and regain living space. According to the theory of marginal industry transfer, guiding part of the excess capacity to foreign emerging markets, taking the lead in understanding these emerging markets, and then expanding the market share, is to lay the foundation for the international development of my country's electric vehicle industry in the future.
From the current point of view, China has become an electric bicycle market, and the quality and environmental performance of export products are a major bottleneck restricting the export of electric bicycles. As a new type of green transportation, electric bicycles are also highly praised by many Western countries for their energy-saving and convenient features. It has become a popular trend in developed countries in Europe and America to choose "electric bicycles" for travel. China is a major producer of "electric bicycles". While more and more manufacturers are striving to develop the domestic market, they should and must actively explore foreign markets to gain new development space.
China's Electric Vehicle Industry in Digital
In response to global environmental degradation and traffic congestion, many countries around the world, especially my country, have begun to vigorously promote energy-saving and environmentally friendly transportation. Electric bicycles have emerged as the times require. It is expected that electric vehicles will play an increasingly important role in the global transportation system in the future. The more important.
my country's electric bicycle industry has experienced rapid growth from scratch. After rapid popularity, it maintained a growth rate of ten to twenty percent in the three years from 2010 to 2013. According to industry association statistics, there are currently about 200 million electric bicycles in my country. According to Gaogong's lithium battery statistics, in 2014, the sales volume of electric bicycles in my country was about 30 million. Together with the aftermarket of parts and components, the annual output value exceeded 100 billion yuan, accounting for about 90% of the global market. my country has become a veritable electric bicycle. Country where bicycles are produced and sold.
In 2016, the electric vehicle industry has already shown signs of imbalance in production and sales. Although some companies have received government support, the reality of overcapacity in the electric bicycle industry cannot be avoided, and the industry reshuffle has begun. At present, there are a large number of electric bicycle manufacturers in my country. Among them, there are about 30 electric bicycle manufacturers with an annual sales volume of more than 300,000, about 50 electric bicycle manufacturers with an annual sales volume of 200,000 to 300,000 units, and an electric bicycle with an annual sales volume of less than 200,000 units. There are about 1,500 manufacturers. The market has not yet formed a national leader, there are only some local leading enterprises, and the industrial regionalization is obvious. The electric bicycle industry has gone through a budding period, an initial development period, and a high-speed growth period. After the cold winter of the industry last year, it has entered an era of adjustment and development. With the expansion of production capacity, market competition continues to intensify, and the speed of industry integration and reshuffle will also Increase, this is the inevitable pain period before the transformation and upgrading of the industry.
Before 2014, China's electric bicycle industry developed rapidly in recent years. As of 2013, the number of electric vehicle manufacturers in the country has reached 2,000, related spare parts manufacturers have also exceeded 3,000, and more than 500,000 employees are employed. There are more than 15 provinces that research, develop, and produce electric vehicles. Today's electric vehicle market has thousands of brands in fierce competition, which has led to a decline in the profits of the entire industry. The competition is fierce and the profits are meager. If Chinese electric vehicle companies want to survive and develop, they must step out. Many advanced-conscious electric vehicle manufacturers have begun work in this area, mainly exporting to Europe, the United States, Canada, and Japan. Relatively high developed countries, and their exports have risen sharply. It has laid a good foundation for more electric vehicle companies to go out.
Looking at the export trend of electric vehicles from the Canton Fair
The current foreign trade situation is complicated, and the Canton Fair, known as the "barometer of China's foreign trade", is particularly important for foreign trade companies. Judging from the operation of the first phase of the 117th Canton Fair, foreign trade companies are actively looking for business opportunities at the Canton Fair, seizing the opportunities brought by them, strengthening brand building, taking the path of green innovation and development, consolidating traditional advantages in foreign trade, and actively fostering new competitive advantages . This will undoubtedly have very good enlightening significance for the electric vehicle industry to go out.
Brand building promotes development
Judging from the situation of the first phase, the past foreign trade business model of small profits but quick turnover is quietly changing. More and more exhibitors are transforming from the original OEM to independent brands, and promote the development of enterprises by building their own brands. Qingdao Sanlian Lock Industry Co., Ltd. has put brand building first since its establishment, strictly controls product quality, strengthens brand promotion, and continuously improves corporate image. It has become a typical enterprise for independent brand promotion in the Canton Fair. Shanghai Yipin Pigments aims at the international iron oxide market segment, adopts industry-recognized German DIN technical standards and American ASTM technical standards, follows ISO9001 quality management system, and promotes brand development with high-quality products.
Green innovation is rewarding
Intelligent, environmentally friendly, innovatively designed products are favored by buyers and are in good condition. The air-energy heat pump hot water unit exhibited by Guangzhou Theodore Cooling and Heating Equipment Co., Ltd. adopts the current world's advanced and environmentally friendly heating technology. It is driven by a small amount of electric energy and absorbs heat energy in the air to meet users' hot water supply and heating needs.
From this session of the Canton Fair, we are delighted to see Chinese foreign trade companies actively adapt to the new normal of foreign trade, have the courage to innovate, and pioneering spirit. Some of these companies have worked hard to explore new paths that are more suitable for their own development. Some electric vehicle companies have also been eager to try, they will play an important role in the process of developing new markets.
Capital for the electric vehicle industry to go global
After more than 10 years of development, Chinese electric vehicle companies have already possessed the qualities to go out. In recent years, the electric vehicles produced in China accounted for more than 90% of the world's total output. In some electric vehicle technologies, it is even at the forefront of the world. Specifically, the advantages of Chinese electric vehicle companies are mainly reflected in:
1. China's bicycle industry has strong competitiveness, a stable position in the international market, and products with considerable reputation, which have laid a good foundation for the export of electric vehicles.
2. China's electric bicycles are among the world's advanced industries in the application of torque sensor technology and integrated circuit controller technology, and can adapt to the different technical requirements of various countries.
3. China has established a strong production base for electric vehicle parts and more than 2,000 vehicle companies, which can meet the needs of all parts of the world.
Fourth, labor costs in foreign countries continue to increase, while labor costs in China have been steadily declining in recent years, and China has a strong competitiveness in the international market.
5. For decades, China has established a relatively complete international marketing network in the process of bicycle export, which has provided superior conditions for the export of electric vehicles.
On the other hand, the implementation of the global green environmental protection concept has created good conditions for China's electric vehicles to go out. More and more wise people realize: cars. In the 21st century, the governments of many countries in the world have appropriately restricted automobiles and motorcycles. Countries such as Japan, the United States, France and other countries have passed laws to clarify the status of electric vehicles as a special bicycle and encourage people to actively use them.
The whole army strikes the blue ocean
Compared with previous years, China's export of electric vehicles has made great progress, but they are mainly exported to economically developed countries, and for the vast number of developing countries similar to China's national conditions, such as India, Brazil, Peru, Mexico, and Egypt. Etc., Chinese electric vehicle companies are rarely involved.
We believe that the market potential of these countries is huge. If we work hard to develop, it will be the future overseas market for Chinese electric vehicle companies, and it will also be an ideal overseas market. There are four reasons: these countries have not very developed economies, but they are developing faster, and the main means of transportation Mainly bicycles and motorcycles. Second, the population is large and the consumption potential is great. The main purpose of people in these countries buying electric vehicles is to replace bicycles and motorcycles as transportation tools, rather than mainly used for leisure and fitness in European and American countries. Third, these countries are not as demanding as European and American countries in terms of product technology or quality, which can effectively reduce production costs. Fourth, these countries are facing the same problems as China. The energy crisis and oil shortage restrict economic development. Energy conservation will become an important goal of the government. Electric vehicles are increasingly supported by the government because of energy conservation and environmental protection.
Analysis of Indian Market in South Asia
In 2012, India’s GDP was US$1.816.185 billion, ranking 10th in the world, with a per capita GDP of US$1,485. With a population of 1.12 billion, India is the second most populous country in the world. At the same time, India is also an economic power. Since the Rao government officially started economic reforms in 1991, its average annual GDP growth rate has reached 0.065. In recent years, the economy has developed rapidly, and its GDP has maintained rapid growth. It is the second largest in the world after China. The consumer market is called the "post-China market"!
Although the Indian economy has developed rapidly in recent years, because of India's large population and underdeveloped transportation, bicycles and motorcycles are its main means of transportation. With the further development of the Indian economy and the government’s increasing emphasis on environmental protection, the Indian market will inevitably have a huge demand for electric vehicles. Economical, convenient and environmentally friendly electric vehicles and bicycles will inevitably replace bicycles and motorcycles as the means of transportation for the Indian people. The development of the electric bicycle industry in India is relatively slow. The first electric bicycle was only launched in July 2001. The current number of electric bicycles in India is far from meeting the needs of the market. At the same time, the Indian government does not have any restrictions on the import of Chinese electric bicycles.Take a 36-volt neutral style electric bicycle as an example: the export price of a car is 240 US dollars, and the export tax rebate is 12%, and the comprehensive profit can be as high as 0.27. The average profit margin of China's domestic electric vehicle market is less than 0.05. If the majority of Chinese electric vehicle companies can seize the opportunity and enter the Indian market at a fast speed, they must enter a "blue ocean" area that can create profit myths.
Analysis of the Philippines and Indonesia markets in Southeast Asia
Southeast Asia has always been the hometown of small-displacement motorcycles, mopeds and tricycles. These vehicles that have been using gasoline will have revolutionary changes in the near future. It is reported that the Philippines is about to usher in the upsurge of electric transportation, because the local banks obviously do not want to give up this good opportunity to expand the market.
It is reported that the Asian Development Bank is willing to help enter Manila electric vehicle companies to expand their electric bicycles and tricycles.Currently, electric bicycles/tricycles are rare in the Philippines. Therefore, the Manila Electric Vehicle Company has established a prototype of an electric vehicle charging station, and It is planned to cover the whole country with the charging network in the future.
The Asian Development Bank will provide a US$300 million loan to the Manila Electric Vehicle Company to enable it to bring 100,000 electric bicycles/tricycles to the streets by 2017. The original intention of this transportation change is indeed very cool-it will show the environmental protection of electric vehicles. With the gradual implementation of this plan, in the future we will obtain a number of data including the actual investment cost of electric bicycle network construction, which will also provide a more valuable reference for other countries to implement the "oil-to-electricity" reform.
As a major country in ASEAN, Indonesia has always been the main concern of China and other ASEAN countries, not only because of its reputation as a country of a thousand islands, but more importantly because of its huge market with a population of 240 million. Indonesia has a huge population of 240 million. Compared with China and India, the proportion of electric bicycles in Indonesia is still low, and sales are expected to continue to increase. According to the statistics of the association, the market size of electric bicycles in Indonesia will be more than 10 million in the future, which will provide more market opportunities for domestic and foreign enterprises. Therefore, in the face of such a huge foreign market, some well-known domestic companies may be able to explore overseas markets to gradually solve the vicious competition caused by the continuous saturation of the domestic market. In addition, they can also integrate China's advanced environmental protection concepts and electric vehicle manufacturing. Technology spreads abroad.
In the process of exporting electric vehicles, according to the different requirements of different countries for vehicle models and configurations, electric vehicle manufacturers ask designers and relevant technical personnel from all countries to assist in designing products that are preferred, popular and marketable in each country. Plan to train local after-sales maintenance service personnel to let them understand the technical points of Chinese products and prepare necessary spare parts; products must be continuously improved, carefully listen to the opinions and requirements of local consumers on the products, and cooperate with local distributors to establish partners relationship. If this is done, China will dominate the electric bicycle industry, and Chinese factories will have the opportunity to provide energy-saving and environmentally friendly electric bicycles to millions of people around the world.
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